Marketing Your Home
21-Point Real Estate Marketing Plan for a Residential Home in Calgary, Alberta
Maximizing Online Exposure
Web Based Marketing Exposure
1. MLS Listing on www.realtor.ca
- Realtor.ca is Canada’s most visited real estate website, attracting over 240,000 visits per day.
- A compelling listing with high-quality photos, detailed descriptions, and virtual tours will be posted.
2. Exclusive Listing on www.remax.ca
- RE/MAX is the most visited branded real estate website in Canada.
- The property will be showcased to maximize visibility and attract serious buyers.
3. Featured on www.robjohnstone.ca
- The property will be prominently displayed on Rob Johnstone’s personal Real Estate website, generating additional exposure from local buyers.
4. Social Media Marketing (Facebook & Instagram Ads)
- Targeted Facebook and Instagram Ads(Meta Ads) reaching potential buyers in Calgary and surrounding areas.
- Promoted posts on local real estate groups and community pages.
5. YouTube Video Marketing
- A professional video tour of the home uploaded to YouTube with SEO-optimized titles and descriptions.
- Advertised to attract buyers searching for Calgary homes.
6. Kijiji Listing & Advertising
- Property listed on Kijiji, one of Canada’s top online classified platforms, with premium placement.
- Updated regularly to stay on top of search results.
7. Google & SEO-Optimized Property Landing Page
- A dedicated property landing page optimized for Google searches.
- Professional images, detailed property information, and a contact form for inquiries.
Traditional Marketing
8. Professional Photography & Home Staging
- Our home stager is a national award winner EVERY YEAR! And she’s a definite winner with our past clients. It’s amazing how the little things make a big difference in helping people feel at home in your home. If we get buyers to psychologically move in we are on the way to getting an offer!!
- After your home is ready to go to market the next step is the refine our presentation. Dynamic, exciting, high quality, images are what makes the first impression and that first impression is always online. We have hand-picked professional photographers that know how to hit a home run every time with buyers.
9. Just-Listed Postcards & Direct Mail
Direct mail campaign targeting potential buyers in Calgary neighborhoods.
10. Open Houses & Private Showings
Strategically scheduled open houses with refreshments and giveaways.
Posted well ahead of time on multiple online venues including the Calgary Real Estate Board’s weekend open house directory.
Open house invitation announcement signage is placed at your home well in advance of any open houses.
11. Networking with Local Realtors
- Property promoted through the RE/MAX network and exclusive agent groups.
- Hosted Realtor-only preview events to drive interest.
Market Strategy & Performance Tracking
12. 7 day, 2 week and 30-Day Market Strategy Reviews
- We don’t list your home and forget you! We are constantly watching the market and giving updates and recommendations custom adjusting the marketing strategy. Keeping an eye on online traffic, buyer feedback, and competitive listing activity is crutial.
13. Daily Market & Competitor Analysis
- Daily tracking of competing listings, price changes, and market trends.
- Sellers receive daily updates on market activity.
14. Real-Time Buyer Feedback Reports
- Instant feedback from showings to adjust pricing and marketing strategies.
Enhanced Digital Strategies
15. Retargeting Ads for Interested Buyers
- Google and Facebook retargeting ads to re-engage visitors who viewed the listing.
16. LinkedIn & Professional Network Promotion
- Shared with business professionals and relocation specialists on LinkedIn.
17. Calgary Expat & Relocation Forums
- Property promoted in expat groups and relocation websites targeting newcomers to Calgary.
18. Feature in RE/MAX & Realtor.ca Newsletters
- Listing included in RE/MAX and Realtor.ca subscriber email campaigns.
19. Customized Home Staging & Curb Appeal Consultation
- Recommendations for staging and minor upgrades to maximize value.
20. Inclusion in Exclusive Buyer Databases
- Sent to pre-qualified buyers actively searching for homes in Calgary.
21. Negotiation & Closing Support
- Proactive negotiation strategies to secure the best offer.
- Full support through the contract process, inspections, and closing.
This 21-point marketing plan ensures maximum exposure, strategic pricing, and continuous market analysis to achieve the best sale price in the shortest time possible. Would you like to customize any elements for a specific property?
